When the freight market gets volatile, the brokers who survive are the ones who can move fast, manage capacity, and keep their carrier network growing. For Armstrong Transport Group, a Charlotte-based 3PL with over 1.5 million shipments under their belt, that meant finding smarter tools and better partners.

Here's how they did it.

The Challenge: Scale Without Sacrificing Quality

Armstrong's goals were clear:

• Expand their reach

• Increase capacity

• Improve carrier management processes

• Boost efficiency

The problem wasn't direction. It was execution. Their existing processes had communication gaps, siloed teams, and too much manual work. Growing the business meant fixing the foundation first.

The Approach: Automation and a Bigger Network

Armstrong and their partners identified two priorities.

First, to improve carrier management, boost efficiency, and increase capacity, they needed to streamline communication, break down silos, and reduce manual processes through automation.

Second, to expand their carrier base, they needed access to a larger network of high-quality carriers, not just more volume, but better connections.

The Solution: TruckSmarter + Parade

Armstrong tapped into Parade's automation and capacity management platform to get in front of 120,000 carriers using the TruckSmarter Load Board.

The TruckSmarter and Parade integration gave Armstrong a direct line to a wide, active carrier network while automating the outreach and booking processes that had previously eaten up their team's time.

The Results: Faster Coverage, More Quotes, a Bigger Network

TruckSmarter quickly became a leading source of quotes and bookings through Armstrong's Parade Syndication Portal. The numbers speak for themselves:

• 18% decrease in the time it takes to cover loads

• 1,200 more quotes per month

• 836 new carriers added to their network

That's not incremental improvement. That's a meaningful shift in how Armstrong operates day to day.

Who Is Armstrong Transport Group?

Armstrong is a national transportation and third-party logistics provider operating out of 150 offices across the country. With 60,000+ carrier partners and over 1.5 million shipments to date, they're one of the more established names in the 3PL space.

But even established players hit walls.

Facing a tougher freight market and rising customer expectations, Armstrong needed to expand their reach, increase capacity, improve carrier management, and do it all more efficiently. To get there, they partnered with TruckSmarter and Parade.‍

The Takeaway

Armstrong is committed to continuous improvement, constantly seeking innovative solutions to enhance customer service and stay ahead of the competition.

By leveraging digital technology and collaborating with strategic partners like TruckSmarter and Parade, Armstrong has positioned itself to tackle the challenges of the volatile freight market and ensure its clients continue to receive the highest quality services.

The freight market rewards the brokers who invest in the right tools. Armstrong is proof of that.

Ready to cover loads faster?

Post loads for free on TruckSmarter and get in front of a network of active carriers. And if you want to go further, Dispatch takes it to the next level — a chat-based load matching tool that lets carriers ask, act, and find freight in real time. Your loads don't just get listed. They get worked.

Email us to learn more: brokers@trucksmarter.com

Q: How does TruckSmarter help freight brokers find carriers?

A: TruckSmarter is a free load board that gives brokers access to a large network of carriers. Brokers can post unlimited loads at no cost and use integrations like Parade to automate outreach and manage capacity.

Q: What results did Armstrong Transport Group see with TruckSmarter?

A: Armstrong saw an 18% decrease in time to cover loads, 1,200 more quotes per month, and 836 new carriers added to their network.

Q: Can freight brokers use TruckSmarter for free?

A: Yes. TruckSmarter's load board is free for brokers. You can post unlimited loads and connect with carriers at no cost.