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How Spot Achieved 400% Growth in Carrier Bids Through Strategic TruckSmarter Partnership
Trucksmarter
Oct 28, 2024
The Players
About Spot
As a leading third-party logistics provider in North America, Spot is built on relationships, combining 24/7 support with a proven, passionate, and dedicated team of logistics professionals. Spot provides custom, tailored logistics solutions for shipping challenges through relentless effort, industry knowledge, and advanced technologies. Established in 2009 with the vision that there is a better way to move freight, Spot has more than 550 employees across its U.S. locations in Indianapolis, Indiana; Charlotte, North Carolina; Tampa, Florida; Tempe, Arizona; and Chicago, Illinois.
About TruckSmarter
TruckSmarter is the leading app for truck drivers and owner-operators, designed to help them build, manage, and grow their businesses efficiently. By partnering with brokers, TruckSmarter enables instant expansion of their reach by providing free posting on its load board, granting visibility to over 250,000 highly engaged and vetted carriers. This streamlined platform connects brokers with qualified carriers, fostering growth and operational success.
The Opportunity
As a carrier-driven company, Spot not only continually identifies capacity through its customer-inspired technology, but through its lasting, strategic relationships as well. As customers are always top of mind for Spot, the company actively looks to find additional avenues for them to effectively navigate the complexities of the supply chain.
The Approach
Spot forged a relationship with TruckSmarter to help achieve its goals through a two-pronged strategy:
Optimize the Carrier Experience: Enhance the online experience for Spot’s potential/existing carrier partners by offering an additional point of access to its loads on the TruckSmarter platform.
Help Customers Succeed: Leverage TruckSmarter’s extensive network to showcase Spot’s loads to hundreds of thousands of carriers so they can spend more time on the road and less time searching many different locations for freight.
The Solution
Spot and TruckSmarter established a strategic partnership, enabling Spot to leverage TruckSmarter’s load board and platform to present its loads to over 250,000 truck drivers who meet its specific compliance standards. This collaboration not only drives qualified carrier signups to Spot’s digital platform, but also meets its existing carrier base where they are already actively searching for loads.
This partnership unites two digital-first logistics leaders with complementary missions – Spot, focused on optimizing service and accessibility, and TruckSmarter, committed to expanding carrier access. Together, they deliver tailored, value-driven solutions that benefit their diverse customer base.
The Results
🏆 400% increase in carrier bids
🏆 100+ new compliant carriers added to Spot's network weekly
🏆 $400k in load bids per week
The Takeaway
Spot remains committed to service as outlined by its core values – helping ensure it meets the demands of carriers. As a company that built its reputation for excellence and as industry experts by developing relationships, it continues to exploit innovative ways to elevate customer service and maintain a competitive edge.
Through its partnership with TruckSmarter, Spot has capitalized on the platform’s free load board, gaining increased access to thoughts of compliant carriers. This strategic move not only strengthens Spot’s position in a volatile freight market, but also ensures that its customers continue to receive top-tier service while expanding its carrier network with qualified, high-quality partners.
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